INDIRA
VERDDING
Bringing Bon Appetit to the next level - one
scroll at a time
I craft content to make audiences stop, watch
and share - turning passive scrollers into
engaged food lovers
5+ years of creating
high-impact
content that drives
engagement
and growth
Instagram stories
campaign
led to 70% increase
in engagement
Created Highest-
Viewed videos
at the time
Social video series
caused biggest election
engagement of its
kind in any UK
university
Rejuvenated Sky’s
TikTok presence,
with multiple
viral videos
Achieved a community
of 80k followers and
over £300k views
through strategic content
and storytelling.
Self-created food
journalism brand,
creating social media
videos for my large
network of
restaurants and chefs
2020
2025
I’m building a compelling
food brand voice on social
media – and I can do the
same for BA
From
Ideation to
Execution, I
create trend-
driven, high-
quality social
food content
that gets
people talking
Case Study: What Bon Appetit’s competitors are doing right on
social media and changes I would implament
Food 52 have started to run street interviews - engaging the audience through real life people
Audience Partipation
Most of Bon Appetit’s
competitors like NYT cooking,
Buzzfeed Tasty and BBC food
have instagram story highlights
focusing on their chefs, however
Food 52 breaks the mould with
its ‘hotline’ feature - engaging
the audience
Diversified Instagram Stories
CASE STUDY: FOOD 52
Justine has gathered an audience through creating a community who relate to her vulnerable voiceovers
Justine_Snacks
I would use Justine’s technique
and take it further, combining
Bon Appetit’s focus on culture
with the vulnerable voiceover
technqiue and start a series
whereby I learn to cook with my
punjabi grandma
Potential Bon Appetit Series
It is important to acknowledge that it is not just traditional food publications that serve as competitors to Bon Appetit but over recent years
there has been the rise of the ‘food influencer’
I take competitor ideas further
I bring the perfect mix of strategic thinking,
creative execution, and platform expertise to
make Bon Appétit the most engaging food brand
on social.
🎥 High-quality video production on iphone and
adobe suite (Distinction in Television Masters
Degree from City University)
📈 5+ years Social media strategy & growth (Sky,
NOW TV, Everyone’s Invited)
🚀 Creative, trend-driven execution (Chefable)
QUALITY
/SKILL
STRATEGY
CREATIVITY
WHY ME ABOVE ANYONE ELSE:
EXAMPLE TRAILERS FOR
OTHER VIDEO IDEAS
